Agency: Frame
Role: Graphic & Motion Design
Unstoppable is UEFA's road map to lay the groundwork for a sustainable future, unlocking the full potential of women’s football.
My objective was to create a visually compelling narrative that captures the essence of UEFA’s commitment to advancing women’s football and celebrating the power, determination, and resilience of women athletes across Europe.
The process started with defining the visual flow and pacing of the film, followed by creating style frames that established the tone with bold colors and fluid animation. During the animation phase, I brought to life a series of scenes that visually referenced each strategic priority, using dynamic transitions with footage and a football to seamlessly move between moments. This approach reinforced the sense of continuous forward momentum, capturing the essence of being 'unstoppable'.
