Agency: Frame
Role: Graphic & Motion Design
Johnnie Walker opened their flagship retail store and whisky experience in Edinburgh, Scotland in September 2021. I've been lucky enough to contribute to the launch and continued growth and attraction of the store and experience by creating content for both social media and in-store engagement.
Journey of Flavour Campaign
The Journey of Flavour is Johnnie Walker's signature tour showcasing live performances, light shows, tastings and more. To promote the experience, Frame created a new campaign that would encourage both locals and tourists to embark on their journey and visit a top rated attraction in Edinburgh.
My role was to support the lead creatives who were working on the campaign and to work across both static and motion content, creating for both in-store and on social platforms.
Retail Cash Desk Screens
Striding Man Screens
Flavour Kiosk Screens
1 Year Birthday Celebration Reel
Johnnie Walker Princes Street is celebrating 1 year since opening on 6th September 2021. I created an Instagram reel that showcases the successes of the store and the events.
Motion Experiments
Social Media Carousels
I designed the below carousels for social media platforms to advertise the immersive experiences that are on offer at Johnnie Walker Princes St such as the Journey of Flavour, 1820 Rooftop Bar & Retail Store.
Alongside these, the below carousel was designed to showcase special discounts for those who took part in the 2021 Edinburgh Marathon.
