Agency: Frame
Role: Motion Design
Formation is all about offering new strategies to women’s football organisations. Helping them to craft a winning formula that will propel them forwards, achieve their goals and more.
Formations visuals style matches the brands goal and invokes a bespoke, creative and nimble approach to their strategies.
With a new name, logo and hero images that capture a candid, gritty energy designed to compliment the hand drawn markings that underline the processes of rewriting the rules of women’s football.
Using motion to amplify this brand was incredibly enjoyable and has taken it to the next level.
