Agency: Frame
Role: Lead Motion Design & Direction
ODEON Extras is a one-of-a-kind loyalty programme for ODEON cinemas.
I led the motion direction and animation for the ODEON Extras brand toolkit, including the cinema ident, social content, and OOH media.
Central to this was the creation of the iconic 'X'—a dynamic visual that I built using Red Giant, and that was designed as the cornerstone of Extras brand. Directing a 3D generalist, we crafted supporting visuals that allowed the 'X' to interact fluidly with its environment and accentuate the offerings from the programme.
Producing a cinema ident set to screen in ODEON cinemas for years to come was incredibly rewarding creatively.
