Agency: Frame
Role: Lead Motion Design & Direction
ODEON Extras is a one-of-a-kind loyalty programme for ODEON cinemas.
Leading the motion direction for the ODEON Extras brand, I developed an animated toolkit designed for deployment across a variety of ODEON's touchpoints including social media content, digital displays, OOH advertising and the cinema ident featured below.
At the heart of the design system was the creation of the iconic ‘X’, an energetic and modular asset developed as the cornerstone of the Extras sub-brand. Collaborating with a 3D artist, we crafted supporting visuals that allowed the ‘X’ to interact fluidly with its environment and spotlight the programme’s key offerings.
Bringing a cinema ident to life, one set to screen in ODEON cinemas for years to come was an incredibly rewarding creative experience.
